Cloud
computing isn’t just re-inventing technology
Cloud
computing isn’t just re-inventing technology; it will also drive evolution of
the business practices that the technology is used for.
For
example CRM: Customer Relationship Management. This is a science that started
as simple contact management apps, like ACT!, through
Goldmine then of course Salesforce.com.
After
their ASP (Application Service Provider) phase of the Cloud evolution we’ve
since had the social media explosion and so the principle category to add is
“social media CRM”. After that came Cloud and so we’re now at a phase best
described as Cloud 2.0.This is most powerfully demonstrated by the public
sector, where CRM is about ‘citizen engagement’ and where the core expression
of the model can be referenced through ‘CORE’ design, standing for Community
Oriented Re-Engineering.
In
short this reflects the simple point that online is about communities, and how
you re-engineer your business processes to harness this principle is the
fundamental nature of this CORE design and therefore how it can be used to
implement a Cloud 2.0 strategy.
I
have been so excited about the recent Canada Health Info way publication
because they also reference the term Cloud 2.0, this design principle and most
importantly, map it to possible action areas for the Canadian eHealth sector:
For
further information visit: http://cloudcomputing.sys-con.com/node/2463839
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